As I was cleaning out my room in preparation of my move back to Vernon, I came across an old in class writing exercise that I had done in one of my professional writing classes with Elizabeth Grove-White. Distant cousin to the great Kildare Dobbs, don’tcha know! No? Hmm, oh well, the exercise isn’t much to speak of anyways, but I thought I would record its existence before consigning it to the recycling heap of yesteryear. After all, my most famous blog post, Date A Boy Who Drinks, also began its life as an in class exercise with EGW!
“Guinness is not alone in advertising their product as though it is also a work of beautiful art. Just as chocolatiers advertise that their chocolates are rather like precious jewels, Guinness depicted as a work of beautiful art raises it a few notches above the image of Budweiser as a beer brewed to be drunk, not savoured.
Artistic and tasteful advertising for Guinness provides the viewer with the anticipation of an enjoyable beer and incredible ambiance. Beautiful art is also never out of style, appeals for multiple reasons, and spans across drink, food, and paint.”
Oh my, was I trying to say that Guinness’ strategy of promoting their beer as a work of art is going to be a more timeless and successful strategy as opposed to Budweiser’s image of being a beer brewed for drinking, not tasting? I think I was!
I like EGW’s only comment, “very funny.” In fact, that’s probably the main reason why I decided to share this with you all. Spoon it on! Slainte!